Online Presence Audit — March 2026
Ethan Holcomb
Global Real Estate Advisor · Summit Sotheby's International Realty
Draper, Utah · Wasatch Front & Back
Overall Score
5.2/10
Actions Completed
0/13
Platforms Audited
11
Executive Summary
Ethan Holcomb has made meaningful progress — his Zillow and Realtor.com profiles are now fully built out with professional photos, bios, specialties, service areas, and active listings. Combined with his exceptional 80,400+ Instagram following and a verified Google Business Profile, the foundation is strong. The single most impactful remaining task across every platform is the same: reviews. Zero reviews on Zillow and Realtor.com, and only 3 on Google, is the gap costing him the most leads every day. The email campaign is ready to send — that's the next move.
Platform Scorecard
Key Strengths
Instagram Audience (80,400+ Followers)
A rare and valuable asset for an agent at his career stage. This audience is a direct pipeline to potential clients and a powerful referral amplifier that most agents in his market cannot match.
Perfect 5.0 Google Rating
Having a verified GBP with a 5.0 star rating is a strong foundation. The challenge is volume — 3 reviews carries little weight against competitors with 16–68 reviews.
Strong Personal Story
The journey from pre-med to entrepreneur to real estate advisor is compelling and differentiating. The bio on his Sotheby's profiles is authentic and memorable.
Sotheby's Brand Association
The Sotheby's International Realty brand carries significant weight with luxury buyers and sellers, providing instant credibility and access to a global marketing network.
Active Transaction History
12 closed sales in 2025 in his first full year demonstrates real production. This track record is a powerful marketing asset that is currently underutilized across profiles.
Facebook Audience (2,800+ Followers)
Even as a personal profile, he has built a meaningful following that can be migrated to a Business Page to unlock advertising and analytics capabilities.
Competitive Benchmarking — Google Reviews
| Agent / Business | Google Reviews | Star Rating | Gap vs Ethan |
|---|---|---|---|
| Ethan Holcomb ← You | 3 | ⭐ 5.0 | — |
| Cole Tanner Real Estate | 16 | ⭐ 5.0 | +13 more |
| Garrett Christensen - Timp RE | 39 | ⭐ 5.0 | +36 more |
| Real Team Realty LLC | 51 | ⭐ 4.4 | +48 more |
| Eaton Real Estate | 68 | ⭐ 4.9 | +65 more |
| Craig Hawker (Zillow) | 214 | ⭐ 5.0 | +211 more |
Note: Craig Hawker's 214 reviews are on Zillow, not Google. Included to illustrate the review gap on that platform.